🎲 20Shots Limited

20Shots Limited: Company Overview and History

20Shots Limited is a UK-based gambling company historically focused on innovative fantasy sports products and B2B betting technology. Known in particular for its free-to-play football game Fantasy5, the business operated a hybrid model that combined consumer-facing games with software and partner integrations. The company was incorporated in England and Wales as a private limited company (company number 11717480) and appeared on the UK Gambling Commission’s public register under account number 54620.

Over its operating life, 20Shots Limited positioned itself at the intersection of sports entertainment and regulated gambling technology. The company engaged with operator partners to provide fantasy-style prediction games and tools aimed at enhancing user engagement during live sporting events. This product-led approach differentiated the firm from traditional sportsbook operators by focusing on free-to-play mechanics, gamification, and partner integrations that could be adapted for various markets and use cases.

Corporate Identity and Registered Address

As recorded on the UK Gambling Commission’s register, the head office address for 20Shots Limited is 35 Elsworthy Road, Primrose Hill, London, NW3 3BT, United Kingdom. The company’s London presence aligned with its focus on UK-regulated activities and partnerships within the British betting and gaming ecosystem.

Licensing and Regulatory Status

UKGC Account Number and Historical Licences

20Shots Limited held a UKGC account number of 54620. Historically, the company held remote permissions associated with Betting Host (Real Events) and Gambling Software. These permissions allowed the business to develop and provide technology used in regulated gambling, and, where applicable, to host or facilitate betting products in collaboration with licensed operators. As with all UKGC-licensed businesses, the firm was required to meet stringent suitability, integrity, and compliance standards encompassing technical, financial, and governance controls.

Licence Surrender and Current Position

According to the UK Gambling Commission’s public register, the company surrendered certain remote licences effective 16 May 2024. As a result, 20Shots Limited is not currently authorised to offer regulated gambling activities to customers in Great Britain. At the time of writing, there are no active domains listed under account number 54620 on the UKGC register. Given that licence types and statuses can change, stakeholders should refer to the UKGC public register for the most current licence permissions associated with 20Shots Limited.

In parallel with the licence changes, public corporate filings indicate that the company entered a creditors’ voluntary liquidation in mid-2024. This development underscores that the business is no longer active as a licensed operator or gambling software licensee in the UK, and it is not currently associated with operational gambling websites under the UKGC framework.

Regulatory Compliance and Any Actions

While it held licences, 20Shots Limited was subject to the UK Gambling Commission’s Licence Conditions and Codes of Practice (LCCP), which set rigorous standards around customer protection, anti-money laundering controls, safer gambling, fair marketing, and technical compliance. The UKGC’s supervisory model typically requires licensed entities to demonstrate effective governance, robust KYC and AML processes, and clear pathways for customer support and dispute resolution.

The public record shows that the company surrendered its relevant licences in May 2024. Beyond that surrender, there is no widely reported enforcement action publicly associated with the business. As always, interested parties should rely on the UKGC public register and official company filings for definitive updates on any regulatory actions or outcomes.

Player Safety and Responsible Gambling Measures

Under UK regulation, licensees must implement comprehensive player protection frameworks. During the period in which it held UKGC permissions, 20Shots Limited would have been expected to uphold standards such as robust age and identity verification, fair and transparent game mechanics, clear terms and conditions, and accessible safer gambling tools. Common responsible gambling measures include deposit and spend limits, timeouts and self-exclusion options, reality checks, and signposting to accredited support services for people who may be experiencing gambling-related harm.

For technology suppliers and hosts, responsible gambling requirements also extend to the systems and integrations provided to partner operators. This includes ensuring that safer gambling controls can be readily deployed within the operator’s environment, and that data handling supports proactive risk monitoring. The objective is to make sure that any solution offered into the market supports consumer protection, transparency, and the prevention of underage or unauthorised play.

Products and Partnerships

20Shots Limited built its reputation through Fantasy5, a free-to-play football prediction experience designed to engage fans around real fixtures. The product was offered in collaboration with major gambling brands, enabling partners to benefit from increased engagement while aligning with safer gambling principles for free-to-play content. From a technical standpoint, the company’s offering focused on modular integrations, scalable infrastructure, and data-driven insights that could be embedded within partner ecosystems.

Although Fantasy5 gained traction in the sports entertainment segment, the company’s subsequent licence surrender means it no longer provides regulated gambling services in Great Britain under its own UKGC licences. Any present or future use of the Fantasy5 concept or similar products within the UK gambling market would need to be delivered by or in partnership with entities that hold the relevant, active UKGC licences.

Websites and Brands

The UKGC public register currently lists zero active domains for 20Shots Limited. As a result, there are no live operator websites to reference under this account number. Historically, the company’s footprint was more closely associated with B2B integrations and partner activations rather than operating a large portfolio of its own branded gambling domains.

What the Current Status Means for Consumers and Partners

Licence surrender means 20Shots Limited is not authorised to transact regulated gambling with customers in Great Britain. Consumers should not expect to find active gambling websites operated by the company, and any historical integrations with UK-facing operators would need to be supported by alternative licensed entities. Partners and suppliers who previously engaged with 20Shots Limited should conduct routine regulatory and commercial due diligence to confirm current licensing arrangements, given the company’s liquidation and the absence of active UKGC permissions.

If a product similar to Fantasy5 or other 20Shots-developed solutions appears in the UK market today, it would have to be operated under a different licensee’s permissions. Unless you can confirm a licence transfer or new licensing arrangement with 100% certainty, treat any such offering as distinct from 20Shots Limited and confirm the active operator’s account number and permissions on the UKGC public register.

Summary

20Shots Limited, formerly known for its free-to-play fantasy sports solutions and B2B integrations, was a UKGC-licensed business under account number 54620 with a head office in Primrose Hill, London. The company historically held remote permissions for Betting Host (Real Events) and Gambling Software, but surrendered those licences with effect from 16 May 2024. It is in liquidation and has no active domains listed on the UKGC register. As a result, the company is not currently operating regulated gambling services in Great Britain. For up-to-date licence information or any change in status, consult the UK Gambling Commission’s public register.