🎰 GambleDB

Dribble Media Ltd ran ads for their betting app, Midnite, showing people dealing with everyday frustrations, like a broken scanner or a stuck vending machine, and then claiming their app was a reliable solution. Many people complained that these ads suggested gambling could help escape from personal problems, which is misleading and could lead to harmful behavior. The advertising authority upheld these complaints and ruled that the ads could not be shown again in that way. This means that gamblers should be aware that ads should not imply that betting is a way to deal with life’s frustrations, promoting a healthier view of gambling.

BoyleSports ran an ad promoting a "BANK BUILDER JACKPOT" that claimed customers could earn up to £60 in free bets by placing bets of at least £10 on multiple days each week. The problem was that the ad encouraged people to gamble frequently, which could lead to financial harm. The Advertising Standards Authority (ASA) upheld a complaint against BoyleSports, ruling that the ad was misleading and harmful, and they ordered the company not to run that type of ad again. This means that gamblers should see fewer promotions encouraging them to bet repeatedly, which could help reduce the risk of gambling-related issues.

Videoslots Ltd ran a Facebook ad for their Mr Vegas brand that showcased various online slot games with colorful, cartoonish images, including a pink elephant and a candy-themed design. The problem was that the ad was considered too appealing to children, which goes against advertising rules meant to protect young people from gambling. The Advertising Standards Authority (ASA) upheld the complaint and ordered that the ad cannot be shown again in its current form. For gamblers, this means that companies need to be more careful about how they advertise, ensuring that their promotions are clearly aimed at adults and not likely to attract underage viewers.

The advertisement from Dribble Media Ltd featured a TikTok video of influencer Mia Mon enjoying a cozy night in while playing lottery and bingo games on an online betting platform called Midnite. A complaint was raised because the ad was seen by a 13-year-old, suggesting it might appeal to younger audiences, which is against advertising rules for gambling. The Advertising Standards Authority (ASA) reviewed the case and decided that Mia Mon's content was more suited for adults, so they did not uphold the complaint and took no further action. For gamblers, this means that the ad is allowed to stay up, but it highlights the ongoing concern about ensuring gambling ads don't target or appeal to underage viewers.

Betway Ltd posted an Instagram ad featuring former footballer Thierry Henry, suggesting that Arsenal could win the league and encouraging people to bet responsibly. A complaint was made arguing that Henry might appeal to younger audiences, which could make the ad inappropriate for promoting gambling. The Advertising Standards Authority (ASA) reviewed the case and decided that the ad did not breach any rules, meaning no action was taken against Betway. For gamblers, this ruling means that similar ads featuring well-known sports figures may continue to be used, as long as they are deemed to target an adult audience.

Cyan Blue Odds Ltd, which runs the betting platform Oddschecker, posted ads on Instagram featuring popular football players Harry Kane and Erling Haaland, claiming they were the most backed bets for the Ballon d'Or and the World Cup, respectively. The problem was that these ads could appeal to younger audiences, which is against advertising rules meant to protect under-18s from gambling promotions. The Advertising Standards Authority (ASA) upheld the complaint and ruled that these ads shouldn't appear again in that form, specifically banning the use of popular figures who might attract underage viewers. For gamblers, this means that ads will be more carefully monitored to ensure they don’t target or appeal to younger audiences, promoting safer gambling practices.