Disclaimer: GambleDB is not affiliated with the UK Gambling Commission. Data sourced from official UKGC public register.
🎲 888 UK Limited
Account Number: 39028
888 UK Limited operates 28 online gambling sites in the UK. Their gambling sites include 777.com, 888sport.com, 888.com and 25 more. 888 UK Limited has 3 regulatory actions on record with the UK Gambling Commission.
888 UK Limited: Company Overview and History
888 UK Limited is a licensed gambling operator in Great Britain, regulated by the UK Gambling Commission (UKGC) under account number 39028. The licence is active and permits the company to offer a range of remote gambling services to customers in Great Britain. 888 UK Limited forms part of the wider Evoke plc group (formerly 888 Holdings plc), a long-established international gambling business with roots dating back to the late 1990s. The group has grown from an early online gaming pioneer into a multi-vertical operator with casino, poker, sports betting and bingo offerings in regulated markets. For UK-facing operations, 888 UK Limited is headquartered at 601–701 Europort, Gibraltar, and operates under the UK regulatory framework set by the Gambling Act 2005 and associated Licence Conditions and Codes of Practice (LCCP).
Over more than two decades, the company’s UK presence has evolved from a single-brand offering into a portfolio of consumer sites supported by in-house technology, responsible gambling infrastructure and a compliance-first mindset. The rebrand of the parent company to Evoke plc in 2024 reflects an ongoing focus on sustainable, regulated growth.
Licences and Regulated Activities
The UKGC licence for 888 UK Limited (account number 39028) authorises the company to provide multiple remote gambling activities to customers in Great Britain. These include remote casino, remote bingo and remote general betting for both real and virtual events. Licence permissions can be varied by the regulator over time, so readers should consult the UKGC public register for the current licence types and any conditions in force.
Operating under UK regulation entails strict obligations across safer gambling, anti-money laundering (AML), know-your-customer (KYC), protection of customer funds, technical standards and fair and open terms. 888 UK Limited’s UK-facing operations are therefore subject to ongoing oversight, regulatory reporting and regular compliance assessments.
Operated Websites and Brands
888 UK Limited provides services to UK customers through well-known online brands, including 888casino, 888poker and 888sport. It also offers online bingo under its remote permissions. According to the UKGC register, the licence covers a large portfolio of domains and branded sites; the company operates dozens of URLs for its UK services, with the public register listing extensive domain coverage. For many players, these are recognised collectively as “888 UK Limited casinos” or “888 UK Limited casino sites,” reflecting the prominence of 888-branded online casino content alongside poker, sportsbook and bingo products. For those focused on bingo, “888 UK Limited bingo sites” provide a regulated, UK-licensed environment with standard player protections.
Regulatory Compliance and Notable Actions
The UK Gambling Commission maintains a public record of regulatory actions for each licensee. 888 UK Limited has, at various times, been the subject of enforcement activity, which is typical of the regulator’s robust oversight of major operators. In recent updates, the Commission recorded financial penalties in 2024 relating to specific licence condition and social responsibility issues; the company reported these matters and implemented remedial steps in cooperation with the Commission. Prior to that, there were higher-value sanctions in earlier years tied to social responsibility and AML controls, reflecting the regulator’s emphasis on customer protection and robust compliance systems across the industry.
As part of its ongoing obligations, 888 UK Limited is required to maintain effective AML and safer gambling frameworks, conduct enhanced due diligence where appropriate, monitor for markers of harm, and ensure that marketing, terms and promotions comply with UK advertising and consumer protection rules. The company also must adhere to the UK’s prohibition on gambling by credit card and to all requirements related to customer identity verification and account management.
Player Safety and Responsible Gambling Measures
Under UKGC rules, 888 UK Limited provides a suite of safer gambling tools and processes designed to help customers stay in control. These include:
- Account controls such as deposit limits, time-outs, reality checks and self-exclusion.
- GAMSTOP integration to facilitate multi-operator self-exclusion in Great Britain.
- Real-time monitoring for markers of harm, affordability assessments and customer interactions where risk indicators are present.
- Age and identity verification checks before customers can gamble, in line with the LCCP.
- Clear disclosures on game rules, house edge and return-to-player (RTP) information, plus robust complaint and dispute procedures.
Fairness is supported by independently tested random number generators (RNGs) for virtual games and by adherence to technical standards for live dealer and sportsbook products. The company also follows UK requirements regarding the handling of customer funds; the level of protection applied to player balances is disclosed to customers in the operator’s terms, in line with UKGC categories of funds protection.
Platforms, Software and Key Features
As an online-first operator, 888 UK Limited runs proprietary platforms that power its casino, poker and sportsbook products for British customers. The company’s technology stack is built to UKGC technical standards, with features that typically include:
- Mobile-first casino and sports experiences with native apps and responsive web clients.
- Live dealer tables hosted from certified studios, complemented by RNG casino games.
- In-house poker network software with cash games, tournaments and fast-fold variants, alongside table stakes controls and responsible play tools.
- Sports betting features such as in-play markets, cash-out, bet builder and personalised odds displays.
- Secure payments architecture with encrypted data transport and tokenised card handling for debit cards; support for popular UK payment methods and e-wallets; and no use of credit cards for gambling, in line with UK law.
- Analytics-driven risk controls that help identify problematic play and trigger timely customer interventions.
From a UX perspective, the integration across verticals allows a single account to access casino, poker, sportsbook and bingo content, providing consistency across safer gambling settings, verification state and account history. This unified approach is a hallmark of leading 888 UK Limited casino sites and supports a coherent, compliant customer journey.
Payments and Verification
British customers are onboarded through a KYC process that verifies identity and age before gambling is permitted. Payments generally include debit cards, bank transfer and widely used e-wallets. Processing times and withdrawal checks reflect AML and safer gambling requirements, with enhanced due diligence applied at higher thresholds or when risk triggers occur. These controls are part of the UKGC’s emphasis on secure, responsible access to 888 UK Limited casinos and related products.
What This Means for UK Players
For players in Great Britain, choosing a UKGC-licensed operator is essential. 888 UK Limited’s active licence (39028), its scale across multiple gambling verticals and its long track record in regulated markets mean customers can expect clear standards on fairness, data security and responsible gambling. While the company has faced regulatory actions—like many large operators—the ongoing oversight and required remedial improvements are part of the UKGC’s continuous supervision framework. For those seeking established, regulated options across casino, poker, sports and bingo, the selection of 888 UK Limited casino sites and bingo sites offers breadth of content backed by UK-specific protections and compliance.
As licence permissions and domain portfolios can evolve, prospective customers should consult the UKGC public register for the most up-to-date licence types, status and any specific conditions attached to 888 UK Limited’s operations.
🆕 New 888 UK Limited Sites For 2025
🎲 888 UK Limited Sister Sites
⚠️ Inactive 888 UK Limited Sites
🏢 Business Information
888 UK Limited
39028
📍 Address Information
601-701 Europort, GIBRALTAR
GX11 1AA
Gibraltar
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
888 UK Limited was found to have failed in their duty to allow players to self-exclude from gambling, which is a serious breach of their licence conditions. As a result, they have been fined £86,843. Players can rest assured that this issue won't affect their ability to play, and the company has taken steps to prevent it from happening again.
View Official Details
Following an investigation outside of a licence review, the Gambling Commission (“the Commission”) found that 888 UK Limited (“the Licensee”) breached: Social Responsibility Code Provision (“SRCP”) 3.5.3 - Self-exclusion, paragraph 3 – remote SR code The failure to comply with a SRCP is a breach of a licence condition by virtue of section 82(1) of the Gambling Act 2005 (“the Act”). In line with the Commission’s Licensing, compliance and enforcement policy statement and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty of £86,843 under section 121(1) of the Act. Commission Officials acknowledge that the Licensee has co-operated with the Commission throughout the investigation. The Commission also notes the Licensee had, and continues to have, policies and procedures in place regarding SRCP 3.5.3, and that the failure was due to human error. The Licensee has taken remedial action to address this issue.
What This Means:
888 UK Limited has been fined £33,075 for failing to properly identify customers with multiple accounts, which is a requirement for their licence. The company reported the issue themselves and has taken steps to fix it, so this won't affect your ability to play with them. Players should continue to monitor their accounts as usual.
View Official Details
Following an investigation into a key event submission by 888 UK Limited outside of a licence review, the Gambling Commission found that 888 UK Limited (“the Licensee”) failed to comply with paragraph 3 of SRCP Condition 3.9.1 – Identification of individual customers – remote which requires the following: “Licensees which are companies or other bodies corporate must take all reasonable steps to comply with the above provision as if reference to a customer holding more than one account with them included a reference to a customer holding one or more accounts with them and one or more accounts with a group company.” The failure to comply with an SRCP is a breach of a licence condition of by virtue of section 82(1) of the Act. The Commission will shortly issue an invoice in respect of the financial penalty which will become payable by the Licensee within 28 days. In line with the Commission’s Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty of £33,075 under section 121(1) of the Act. Commission Officials note that the Licensee self-identified the breach and proactively reported it to the Commission. Officials note the remedial action that was taken by the Licensee and acknowledge that the Licensee has co-operated with the Commission throughout the investigation.
What This Means:
888 UK Limited was fined £23,000 for breaching rules about using credit cards for gambling. They reported the issue themselves and quickly took steps to fix it. This action won't affect your ability to play, but it's a reminder to always check how you're funding your gambling activities.
View Official Details
Following an investigation into a key event submission by 888 UK Limited trading as 888 (“the Licensee”), the Commission found that the Licensee: breached licence condition (“LC”) 6.1.2 – Use of Credit Cards. In line with the Commission’s Licensing, compliance and enforcement policy statement and the Statement of principles for determining financial penalties, the Commission has decided to: impose a financial penalty of £23,000 under section 121(1) of the Act. Commission Officials note that the Licensee self-identified the breach and proactively reported it to the Commission. The Licensee took immediate remedial action to address the identified failings and co-operated with the Commission throughout the investigation.
📺 Advertising Standards Rulings
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: A recent advertisement for the 777.com slot machine app claimed that players could win big jackpots using free spins, and it featured a countdown timer suggesting that the offer was time-limited. However, the timer was misleading because refreshing the page would reset it, meaning the offer wasn't actually going to expire. The Advertising Standards Authority (ASA) upheld complaints against this ad, ruling that it was misleading and ordered 888 UK Ltd to ensure that future ads are clear and truthful. For gamblers, this means they should be cautious about offers that seem urgent, as they might not be as time-sensitive as they appear.
In plain English: A recent advertisement for 888 Casino showed a story about a man named William who was deeply in debt and struggling with his wife's medical bills. The ad suggested that gambling could solve his problems, claiming he won a huge amount of money after placing a bet, which could mislead vulnerable people into thinking gambling is a way to escape their own difficulties. The Advertising Standards Authority (ASA) ruled that the ad was irresponsible and must not be shown again in its current form. This decision means that future ads for 888 must be clearly marked as promotions and should not suggest that gambling can solve personal issues, helping to protect players from harmful messages.