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Account Number: 38718
Bonne Terre Limited is a surrendered gambling operator in the UK. This operator has voluntarily surrendered their UK gambling licence.
Bonne Terre Limited
38718
Sky Betting & Gaming, 4 Wellington Place, Leeds
LS1 4AP
United Kingdom
Online gambling company Bonne Terre Limited, trading as Sky Betting and Gaming, has been fined £1.17 million for sending promotional emails to customers who had chosen to self-exclude or unsubscribe from marketing. This breach of regulations aimed at protecting vulnerable players highlights the importance of responsible gambling practices. Players can rest assured that this action does not affect their ability to play, but it serves as a reminder to monitor their accounts and ensure their preferences are respected.
£1.17m fine for marketing to vulnerable consumers +
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09 March 2022 +
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Online gambling business Bonne Terre Limited, trading as Sky Betting and Gaming, is to pay a £1.17m fine for sending promotional emails to customers who had self-excluded or opted out of receiving marketing. +
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On 2 November 2021, the operator distributed a Sky Vegas promotional offer of “Bet £5 get 100 free spins” to 41,395 self-excluded customers and 249,159 customers who had unsubscribed from the operator’s marketing emails. +
These actions breached licence conditions aimed at ensuring gambling in Britain is socially responsible. +
Andrew Rhodes, Gambling Commission Chief Executive, said: “Self-excluded customers are likely to be suffering gambling harm and should absolutely not be sent direct marketing that could tempt them back into gambling. +
“We would advise all operators to learn from Sky Betting and Gaming’s costly errors and ensure their systems are robust enough to always prevent the self-excluded, and those who have clearly rejected marketing, from receiving promotional material.”+
Mr Rhodes added: “This latest fine would have been a lot higher had Sky Betting and Gaming allowed any of the self-excluded customers to actually gamble, failed to cooperate, and not taken decisive action aimed at preventing a repeat.” +
This latest fine from the Commission follows enforcement action in recent weeks against operators 888 and BetVictor which saw financial penalties totalling £11.4m. +
Read Bonne Terre Limited's full penalty. +
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Note to editors +
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Self-exclusion is a tool used by consumers who feel they are having trouble controlling their gambling and request that the operator refuse their service. The Gambling Commission insists that all operators offer this facility +
Journalists can contact our pr
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: Sky Bet ran an ad featuring Gary Neville discussing football predictions, which included their logo and a message saying it was sponsored by them. The problem was that the ad could appeal to younger viewers, which goes against rules meant to protect kids from gambling ads. The Advertising Standards Authority (ASA) upheld the complaint and decided that the ad should not be shown again in its current form. For gamblers, this means that ads will be more carefully monitored to ensure they don't attract underage audiences, helping to promote responsible gambling.
In plain English: A promoted tweet from Sky Bet featured former footballer Micah Richards, encouraging people to bet by offering £20 in free bets when they placed a £5 bet. Some people complained that the ad might appeal to those under 18, which could be harmful. The Advertising Standards Authority (ASA) looked into it but decided that the ad was not misleading and took no further action. For gamblers, this means that Sky Bet can continue to advertise in this way, but it highlights the ongoing concern about ensuring gambling ads don’t attract younger audiences.