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Account Number: 38718
Bonne Terre Limited is a UKGC-licensed gambling operator.
Bonne Terre Limited
38718
Skybet, 2 Wellington Place, LEEDS
LS1 4AP
United Kingdom
No regulatory actions on record
This operator has a clean regulatory record
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: Sky Bet ran an ad featuring Gary Neville discussing football predictions, which included their logo and a message saying it was sponsored by them. The problem was that the ad could appeal to younger viewers, which goes against rules meant to protect kids from gambling ads. The Advertising Standards Authority (ASA) upheld the complaint and decided that the ad should not be shown again in its current form. For gamblers, this means that ads will be more carefully monitored to ensure they don't attract underage audiences, helping to promote responsible gambling.
In plain English: A promoted tweet from Sky Bet featured former footballer Micah Richards, encouraging people to bet by offering £20 in free bets when they placed a £5 bet. Some people complained that the ad might appeal to those under 18, which could be harmful. The Advertising Standards Authority (ASA) looked into it but decided that the ad was not misleading and took no further action. For gamblers, this means that Sky Bet can continue to advertise in this way, but it highlights the ongoing concern about ensuring gambling ads don’t attract younger audiences.