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🎲 Done Brothers (Cash Betting) Limited
Account Number: 1058
Done Brothers (Cash Betting) Limited is a UKGC-licensed gambling operator. The company trades under names including betfred. Done Brothers (Cash Betting) Limited has 2 regulatory actions on record with the UK Gambling Commission.
This company is a British gambling operator active in both retail and remote betting and gaming markets. It is licensed by the Gambling Commission to offer betting and other regulated gambling activities to customers in Great Britain. The business is privately owned and trades primarily under the Betfred brand.
The company traces its origins to 1967, when brothers Fred and Peter Done opened their first betting shop in Salford, Greater Manchester. Over subsequent decades it expanded its network of licensed betting offices across Great Britain and later developed remote (online and mobile) gambling services. The business remains under the ownership and control of the Done family and functions as the principal UK operating company for the Betfred group.
Within the wider group structure, this entity is associated with various related companies used for international and online operations, including Petfre (Gibraltar) Limited and Tote Bookmakers Limited. The group has also expanded into regulated sports betting markets outside Great Britain, including the United States, through Betfred-branded entities.
Licensing and Operations
This operator holds a Gambling Commission operating licence, with its account recorded as active. The operating licence authorises it to provide betting and other forms of regulated gambling to customers in Great Britain, subject to the specific licence activities and conditions imposed by the regulator. These activities include the provision of facilities for betting through licensed betting offices and remote channels, and, through appropriate licence permissions, associated gaming products such as casino-style games, bingo and betting intermediated through remote platforms.
The company’s licensed activities support a mixed retail and remote model. In Great Britain it operates a large chain of licensed betting premises under the Betfred name, alongside online and mobile services that offer sports betting, casino games, bingo and other gambling products. The group also operates media and content services linked to its betting operations, including Betfred TV, which provides coverage and information for customers in its betting shops and via digital platforms.
The operating licence is subject to ongoing regulatory requirements, including conditions relating to social responsibility, anti-money laundering controls, customer protection, reporting and cooperation with the Gambling Commission.
Regulatory History
On 6 July 2023 the Gambling Commission published a regulatory settlement with this operator following an investigation into social responsibility and anti-money laundering failings. The failings occurred between January 2021 and December 2022 and related to weaknesses in customer due diligence and safer gambling controls. Identified issues included inadequate “know your customer” and source of funds checks, insufficient record keeping, and over-reliance on open-source information when assessing customer risk.
As part of the settlement, the company agreed to pay £3.25 million. The sum was directed to socially responsible purposes in line with the Commission’s regulatory settlement framework. The operator also agreed to additional licence conditions and remedial measures aimed at improving its policies, procedures and controls in the areas identified.
The company remains licensed and active, with its Gambling Commission account status recorded as active following the conclusion of this regulatory action.
🏢 Business Information
Done Brothers (Cash Betting) Limited
1058
📍 Address Information
Done Bros (cash Betting) Ltd, 56-58 Benson Road, Birchwood, WARRINGTON
WA3 7PQ
United Kingdom
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
Done Brothers (Cash Betting) Limited, trading as Betfred, has been fined £825,000 for failing to properly manage risks related to money laundering and customer gambling harm. They did not effectively monitor customer spending or identify those at risk of gambling-related issues. As a result, they will also receive a warning and must undergo a third-party audit to improve their policies. This action should not affect your ability to play, but it's a reminder for players to keep an eye on their accounts.
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£825,000 fine for Done Brothers (Cash Betting) Limited 03 December 2025 Done Brothers (Cash Betting) Limited, trading as Betfred, will pay £825,000 after a Commission investigation revealed social responsibility and anti-money laundering failures. The operator, which runs a number of betting shops, will also receive a warning and have to undergo a third-party audit to ensure it is effectively implementing its anti-money laundering and safer gambling policies, procedures and controls. Anti-money laundering failures included: the licensee was unable to effectively identify and manage money laundering risks associated with customers using its B3 gaming machines. Whilst the licensee utilised machine alerts and daily reports, practices in place at the time of the assessment in 2024 meant the operator was unable to assess overall customer spend and the associated money laundering and terrorist financing risks the licensee did not have an effective policy in place to identify and handle any customers who may be subject to financial sanctions thresholds at which the operator made enquiries regarding customers’ source of income were not appropriately risk based, with thresholds set at £15,000 losses and at £125,000 stakes in 365 days. Social responsibility failures included: the licensee could not adequately identify spend and any associated financial indicators of gambling harm for customers using B3 gaming machines customer interactions did not always take place following an identification of risk indicators, or when they did - interactions were not conducted in a way which minimised the risk of gambling related harm the quality of interactions, in particular understanding the impact of the interaction, did not to meet the standards required. This is the second time Done Brothers (Cash Betting) Limited has faced regulatory action – in 2023 the operator paid a
What This Means:
Done Brothers (Cash Betting) Limited, trading as Betfred, failed to properly prevent money laundering and did not interact with customers responsibly over several months. As a result, they received a warning, were fined £825,000, and have new conditions added to their operating licence. This action won't affect your ability to play, but it's a reminder for players to stay aware of their accounts.
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Following a review of the operating licence of Done Brothers (Cash Betting) Limited t/a Betfred (the Licensee), the Commission found that the Licensee: Breached paragraph 2 of Licence condition 12.1.1: Anti-money laundering - Prevention of money laundering and terrorist financing between May 2024 and March 2025. Failed to comply with paragraph 1 of Social Responsibility Code Provision 3.4.1: Customer Interaction between May 2024 and November 2024. In line with the Commission’s Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance, and the Statement of principles for determining financial penalties, the Commission has decided to: impose a warning under section 117 (1)(a) of the Gambling Act 2005 (the Act);impose a financial penalty of £825,000; and,attach an additional condition to the Licensee’s operating licence under section 117(1)(b) of the Act. The Licensee co-operated with the Commission throughout the investigation.
What This Means:
Done Brothers (Cash Betting) Limited was found to have serious shortcomings in their processes for promoting safer gambling and preventing money laundering between January 2021 and December 2022. As a result, they have agreed to pay £3,250,000, which includes a divestment of £1,052,717, and they will need to improve their practices. This action won't affect your ability to play, but it's a reminder to stay aware of your gambling habits.
View Official Details
This investigation followed a compliance assessment and resulted in the commencement of a section 116 regulatory review of Done Bros (Cash Betting) Limited’s (the Licensee/Done Bros) Non-Remote General Betting Standard, Pool Betting and Ancillary Remote Licence number: 001058-N-102469-014. The regulatory review found failings in the Licensee’s processes which were aimed at Safer Gambling (SG) and preventing Money Laundering (ML). Between January 2021 and December 2022, Done Bros failed to comply with certain Licence Conditions and Codes of Practice (LCCP), specifically: paragraphs 1, 2 and 3 of licence condition 12.1.1, requiring the conducting of an appropriate risk assessment, the implementation of appropriate policies and procedures and keeping such policies under review to ensure their effectiveness, all with the objective of preventing ML and Terrorist Financing (TF)paragraphs 1 and 2 of Social Responsibility Code Provision (SRCP) 3.4.1, requiring licensees to interact with customers in a way which minimises the risk of customers experiencing harms associated with gambling, and to take into account the Commission’s guidance on customer interaction. Taking into account remedial action taken by the Licensee and in line with our Statement of principles for licensing and regulation, the Licensee will voluntarily make a payment in lieu of a financial penalty of £3,250,000, which includes a divestment of £1,052,717. More information about this case can be found in our public statement on the Commission's website: Done Bros (Cash Betting) Limited Public Statement (gamblingcommission.gov.uk)