DMS Agency: HH DIRECT MARKETING LIMITED
Licensed by the UK Gambling Commission since 2019 · Bristol
DMS Agency is the public name used by HH DIRECT MARKETING LIMITED, a company based in Bristol that holds a UK Gambling Commission licence. It can run lotteries in person on behalf of other societies and local councils, and its current licence dates from July 2019.
What the licence covers
A society lottery raises money for the purposes of the society that runs it, for example a charity, a sports club or a community group. It is not run for private profit. Larger society lotteries need a licence from the Gambling Commission.
- External Lottery Manager (Non-Remote): HH DIRECT MARKETING LIMITED can run non-remote lotteries on behalf of other societies and local authorities.
Lottery names
HH DIRECT MARKETING LIMITED uses this name for its lottery:
- DMS Agency
Register changes
Between 18 January and 7 October 2026
- Non-Remote licence 054439-N-331039 has a new version in the register: 004 (was 003).
Questions and answers
Is DMS Agency a genuine lottery?
Yes. DMS Agency is run by HH DIRECT MARKETING LIMITED, which is licensed by the UK Gambling Commission to run lotteries for other societies. HH DIRECT MARKETING LIMITED holds Gambling Commission account number 54439. Its current licence started in July 2019.
Who runs DMS Agency?
DMS Agency is a trading name of HH DIRECT MARKETING LIMITED, based in Bristol. A society lottery raises money for the purposes of the society, not for private profit.
Can I play DMS Agency online?
HH DIRECT MARKETING LIMITED holds a non-remote society lottery licence only. That licence covers tickets sold in person, not online sales.
Licence record
| Activity | Type | Status | Start | Licence number |
|---|---|---|---|---|
| External Lottery Manager | Non-Remote | Active | July 2019 | 054439-N-331039-004 |