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🎲 Hillside (UK Sports) ENC
Account Number: 55148
Hillside (UK Sports) ENC operates 1 online gambling site in the UK. Their gambling sites include bet365.com. Hillside (UK Sports) ENC has 1 regulatory action on record with the UK Gambling Commission.
This remote betting operator provides sports betting services to customers in Great Britain under a UK Gambling Commission operating licence. Its licensed status on the Commission’s public register is recorded as active. The business is associated with the bet365 group of companies and is linked in public regulatory material with Hillside-branded entities involved in online gambling.
The entity is part of the corporate structure through which the bet365 brand offers different types of gambling products. Public regulatory documents distinguish between this sports-focused entity and a related company, Hillside (UK Gaming) ENC, which is responsible for casino and gaming products within the same overall group.
Licensing and operations
The operator holds a UK Gambling Commission operating licence for remote betting activities. According to the Commission’s public register, the licence authorises it to offer:
- General betting standard – real event (remote)
- General betting standard – virtual event (remote)
- Pool betting (remote)
These permissions allow it to accept bets on real-world sporting and other events, offer betting on virtual events, and provide pool betting products to customers in Great Britain via remote means. The activities are conducted under one or more trading names listed against the licence on the Commission’s register, including the bet365 brand.
The current suite of operating permissions took effect from 17 October 2019. The licence remains active, and there is no record on the public register of the licence having been surrendered, revoked or lapsed. The operator is licensed solely for remote betting activities and does not hold separate operating permissions on the UK register for remote casino or bingo, which are instead associated with the related gaming entity.
Regulatory history
The operator has been the subject of formal regulatory action by the UK Gambling Commission. In April 2024, the Commission announced the outcome of a regulatory review into this company and the related Hillside (UK Gaming) ENC entity. The review covered compliance with anti-money laundering and social responsibility requirements over specified periods between 2021 and 2022.
Following that investigation, the Commission imposed a financial penalty on this sports-betting entity. The published enforcement outcome recorded a payment of £239,085 by this company as part of a total £582,120 package of financial penalties and payments across the two Hillside entities. The Commission identified failures relating to money laundering controls and customer interaction arrangements during the review period, including issues with know-your-customer triggers, sanctions checks, and the processes used to identify and interact with customers at potential risk of harm.
In its public statement, the Commission noted that it had not identified evidence of criminal spend or of business from sanctioned individuals, but concluded that the policies, procedures and controls in place during the relevant period did not meet the requirements of the Licence Conditions and Codes of Practice. The operator’s licence remained active following the enforcement action, subject to the remedial steps agreed with the regulator.
🎲 Hillside (UK Sports) ENC Sister Sites
🏢 Business Information
Hillside (UK Sports) ENC
55148
📍 Address Information
Office 1/2373 Level G, Quantum House, 75 Abate Rigord Street, Ta'biex
XBX 1120
Malta
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
Hillside (UK Sports) ENC failed to properly prevent money laundering and protect customers from gambling harm between 2021 and 2022. As a result, they have agreed to pay £239,085 instead of a financial penalty, along with covering £15,685 in regulatory costs. Players can continue to use their services, but should stay aware of their accounts and any updates from the company.
View Official Details
The Gambling Commission commenced a section 116 regulatory review of Hillside (UK Sports) ENC (the Licensee) - General Betting Standard - Real Event, General Betting Standard - Virtual Event, and Pool Betting – Remote, Licence Number 055148-R-331498-001 - following a compliance assessment conducted in March 2022. The regulatory review found failings in the Licensee’s processes aimed at preventing Money Laundering (ML) and protecting individuals from being harmed or exploited by gambling. The Licensee failed to comply with the following Licence Conditions and Codes of Practice (LCCP): paragraph 2 of licence condition 12.1.1, requiring operators to comply with the prevention of ML and Terrorist Financing (TF), between May 2021 and July 2022paragraphs 1b and 1c of Social Responsibility Code Provision (SRCP) 3.4.1, requiring licensees to interact with customers in a way which minimises the risk of customers experiencing harms associated with gambling, between October 2021 and September 2022. Taking into account remedial action taken by the Licensee and in line with our Statement of principles for licensing and regulation, the Licensee will pay a total of £239,085 in lieu of a financial penalty. More information about this case can be found in our public statement on the Commission's website: Hillside (UK Sports) ENC Public Statement
📺 Advertising Standards Rulings
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: A recent advertisement by bet365 featured a video of footballer Granit Xhaka scoring a goal, promoted through a tweet from Sky Sports. The issue was that the ad included a player who could appeal strongly to kids under 18, which is against advertising rules for gambling. The Advertising Standards Authority (ASA) upheld the complaint, ruling that the ad shouldn't run again in its current form and instructed bet365 not to use characters appealing to young people in their ads. For gamblers, this means that ads will be more carefully monitored to ensure they don't target or attract underage viewers.
In plain English: In January 2023, bet365 ran an ad on social media featuring boxer Chris Eubank Jr., promoting an upcoming fight and encouraging people to check the latest betting odds. The issue raised was whether the ad could appeal to people under 18, which could be harmful. The Advertising Standards Authority (ASA) reviewed the complaint and decided that the ad did not breach any rules, meaning no further action was needed. For gamblers, this means that while the ad is allowed, it highlights the ongoing concern about ensuring that gambling promotions do not attract younger audiences.