🎲 Inspired Gaming (UK) Limited

This entity is a business-to-business gambling supplier that provides gaming machines, virtual sports and related gambling products and services to other licensed operators. It is currently authorised by the Gambling Commission of Great Britain to offer these services in Great Britain under an active operating licence. The company forms part of the wider Inspired group, whose ultimate parent is Inspired Entertainment, Inc., a publicly traded company in the United States.

The company was incorporated in the United Kingdom on 18 May 1998 under the name Starnmist Limited. It was renamed Leisure Link Group Limited on 16 July 1998 and subsequently adopted its present name. The operating business developed out of Inspired Gaming Group, founded in 2001 by Luke Alvarez as a server-based gaming supplier focused on the UK leisure sector. Through corporate restructuring within the group, the UK entity became one of the principal operating subsidiaries for the group’s British activities.

In December 2016, the wider group underwent a business combination with Hydra Industries Acquisition Corp., a special purpose acquisition company. For accounting purposes this was treated as a reverse merger in which Inspired Gaming Group was regarded as the acquirer. Following completion of this transaction, the enlarged group became listed on NASDAQ as Inspired Entertainment, Inc. (ticker: INSE). The UK company continues to operate as a private limited company within this group structure.

Licensing and Operations

The company holds an operating licence issued by the Gambling Commission of Great Britain. This authorises it to provide gambling facilities and/or supply gambling-related products and services in accordance with the licence conditions and codes of practice set by the regulator. As a B2B supplier, its licensed activities include the provision of gaming machines, virtual sports and interactive gambling content and platforms to other licensed operators in the betting, gaming, lottery and leisure sectors.

Through the group’s technology and content platforms, the business supplies server-based gaming machines, virtual sports products and digital games to operators in Great Britain. These products are deployed in licensed betting offices, gaming venues and other regulated environments, and are also made available to remote operators for online and mobile distribution, subject to the terms of the Gambling Commission licence.

The operating licence is currently recorded by the Gambling Commission as active. Any changes to the scope or status of the licence, such as variations or additions of specific activities, are managed through the Commission’s regulatory processes; publicly available information indicates that the company continues to trade under its existing authorisations.

Regulatory History

The group holds licences and approvals in multiple jurisdictions, including authorisations from the Gambling Commission of Great Britain and other regulators such as the Licensing Authority of Gibraltar, the Alderney Gambling Control Commission and the New Jersey Division of Gaming Enforcement. Publicly available sources up to 2024 do not record any major enforcement actions by the Gambling Commission specifically against this UK entity. If the regulator were to impose sanctions or licence conditions, these would be published in the Commission’s official regulatory decisions, but no such decisions specific to this licence holder are evident in the accessible record.