Borat Betting: James Simms
Licensed by the UK Gambling Commission since 2024
Borat Betting is the name used by James Simms, who holds a UK Gambling Commission licence as an individual. They are an on-course bookmaker and can take bets in person at racecourses and other tracks, and their current licence dates from March 2024.
What the licence covers
A bookmaker that takes bets at a racecourse or other track needs an operating licence from the Gambling Commission.
- General Betting Limited (Non-Remote): James Simms can take bets in person at racecourses and other tracks, as an on-course bookmaker.
Trading names
James Simms trades under this name:
- Borat Betting
Register changes
Between 18 January and 7 October 2026
- Non-Remote licence 064026-N-338540 has a new version in the register: 004 (was 002).
Questions and answers
Is Borat Betting licensed?
Yes. Borat Betting is a trading name of James Simms, who is licensed by the UK Gambling Commission to take bets in person at racecourses and other tracks. James Simms holds Gambling Commission account number 64026. Its current licence started in March 2024.
Who owns Borat Betting?
Borat Betting is operated by James Simms, a sole trader.
What does the licence of James Simms cover?
James Simms can take bets in person at racecourses and other tracks, as an on-course bookmaker.
Licence record
| Activity | Type | Status | Start | Licence number |
|---|---|---|---|---|
| General Betting Limited | Non-Remote | Active | March 2024 | 064026-N-338540-004 |