🎲 Lovell Brothers Limited

This is a privately owned gambling operator active in the United Kingdom, offering remote betting and casino-style gambling products under a licence from the Gambling Commission. It was incorporated in 2021 and remains an active company and licence holder.

The business was incorporated on 23 November 2021 as a private limited company. It was co-founded by brothers David Edward Lovell and James John Leslie Lovell, who have prior experience in traditional on-course bookmaking in Great Britain. There is no public indication that it forms part of a wider corporate group, and it is generally described as an independent operator with no parent company.

The company originated from on-course bookmaking activities carried out under the DragonBet name at British racecourses. Following the disruption to racecourse and in-person betting caused by the COVID‑19 pandemic, the founders expanded into remote gambling. The business subsequently developed online operations and, by 2024, had launched remote sportsbook and casino services under the Gentleman Jim Bookmakers brand, in addition to continuing to use DragonBet as a trading name.

Licensing and Operations

This operator holds an operating licence issued by the Gambling Commission in Great Britain. The account is listed as active on the Commission’s public register under account number 60213. The licence authorises it to provide remote gambling services to customers in Great Britain, subject to the specific activities and conditions recorded on its operating licence.

Publicly available industry and directory sources state that the company operates remote sportsbook and online casino products. These activities are carried out under trading names including DragonBet and Gentleman Jim Bookmakers. Gentleman Jim Bookmakers, launched in 2024, is described as offering both sports betting and casino games, indicating that the company’s licensed activities include remote betting and remote casino-style gaming.

The Gambling Commission’s public register records that the business holds a Gambling Commission operating licence rather than a personal or ancillary licence type. No information is publicly available indicating that it holds non-remote (land-based) operating licences, and there is no record of it holding gambling software or other B2B licence types. There is also no public information suggesting that any of its licences have been surrendered, suspended, or revoked; the overall account status remains active.

Regulatory History

Searches of the Gambling Commission’s public register and publicly available trade and news sources do not show any published regulatory enforcement actions, financial penalties, or licence reviews specific to this operator as of the latest available information. There are no public records of sanctions, special measures, or other formal regulatory outcomes beyond the standard conditions and codes of practice that apply to all operating licence holders in Great Britain.

No information is publicly available indicating any changes of corporate control, transfers of the operating licence to another entity, or significant restructuring events affecting the Gambling Commission licence since the company’s incorporation.