🎲 MICHAEL CANNON LIMITED

Michael Cannon Limited is a licensed gambling operator active in Great Britain under a UK Gambling Commission operating licence. It is a private company incorporated in 2025 with Michael Punshon recorded as director.

Company information

The company was incorporated on 31 July 2025 under the name BEGO Holdings Limited with company number 16618018. Its name changed to Michael Cannon Limited on 16 March 2026.

Public filings record its stated business activity as gambling and betting. The company was incorporated with issued share capital of £2.

Public information identifies Michael Punshon as the sole director from incorporation. Available records do not identify a parent company, corporate shareholder, or wider group structure.

Licensing and Operations

The company holds an active UK Gambling Commission operating licence under account number 100874. This licence authorises it to provide gambling services in Great Britain in accordance with the specific activities and conditions recorded on the UKGC licence register.

GAMSTOP data associates the company with the online gambling brands Bling Bling Racing, Diamond, Foxy Bets, Platinum, and Vegas. Publicly available material from the company presents “Michael Cannon” as an on-course bookmaker focused on horse racing betting.

The company website states that Michael Cannon works at race meetings on approximately 150 or more days per year. It states that he lays bets to lose a minimum of £2,000 per bet.

The website describes Michael Cannon as having nearly 40 years of experience in the betting ring and as active in horse-racing analysis and media commentary. Available sources do not establish any corporate connection between this gambling operator and the late pub and leisure entrepreneur of the same name.

Regulatory History

Publicly accessible material reviewed does not record any non‑UKGC regulatory fines, sanctions, or enforcement actions involving the company. No mergers, acquisitions, or other structural corporate transactions have been identified in the available sources.