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🎲 Petfre (Gibraltar) Limited
Account Number: 39544
Petfre (Gibraltar) Limited operates 3 online gambling sites in the UK. Their gambling sites include betfred.com, www.oddsking.com, betfred.mobi. Petfre (Gibraltar) Limited has 1 regulatory action on record with the UK Gambling Commission.
This company is an online gambling operator active in the British market, offering remote betting and gaming products including sports betting, casino, bingo and related activities. It holds an operating licence from the Gambling Commission and is currently authorised to provide remote gambling services to customers in Great Britain. It forms part of the Betfred group of companies, which trace their origins to a bookmaker founded in the late 1960s.
The wider group was originally established in 1967 by brothers Fred and Peter Done under the name Done Bookmakers. The Betfred brand was adopted in 2004 in connection with the launch of the group’s online platform. Within this structure, the Gibraltar-registered company serves as the vehicle for the group’s remote operations directed at the British market. It operates online gambling brands associated with Betfred, including the main Betfred.com sportsbook and casino offering, as well as other remote gambling brands such as OddsKing.com.
The company provides a range of online gambling products under its group brands, including fixed-odds sports betting, online casino games, bingo, poker, virtual sports and other remote gaming activities. These operations are conducted under the terms of its Great Britain operating licence and subject to the Gambling Commission’s regulatory framework for remote gambling.
Licensing and Operations
This operator holds a Gambling Commission operating licence covering remote activities. Through this licence it is authorised to offer remote betting and remote casino-style gaming to customers in Great Britain via websites and mobile applications. Its licence permits it to transact with British consumers, accept bets and wagers, and provide access to online gaming content, subject to compliance with the Licence Conditions and Codes of Practice (LCCP).
The operating licence remains in active status. The company is also recorded by the Gambling Commission as using a number of approved trading names and associated domain names for the provision of its licensed services, including names linked to the Betfred and OddsKing brands. The licence enables it to conduct its online operations while being supervised by the Commission for matters such as customer protection, anti-money laundering controls, technical standards and fair and open gambling.
Regulatory History
The company has been the subject of formal regulatory action by the Gambling Commission in connection with its remote operations. In 2025 it was required to pay approximately £2.87 million following an investigation that identified failures in social responsibility and anti-money laundering controls. The Commission found shortcomings including inadequate measures to prevent large and rapid losses by new customers, weaknesses in money laundering risk assessment, insufficient staff training, and deficiencies in customer due diligence procedures. The financial penalty was accompanied by regulatory requirements to address the identified issues.
Also in 2025, the company was fined £240,000 by the Gambling Commission for breaches of remote technical standards. These breaches related to compliance with the technical and security requirements that apply to remote gambling systems used to provide licensed facilities for gambling online. The sanction formed part of the Commission’s enforcement activity to ensure that licensed operators meet prescribed technical and regulatory standards in their remote platforms and games.
🎲 Petfre (Gibraltar) Limited Sister Sites
🏢 Business Information
Petfre (Gibraltar) Limited
39544
📍 Address Information
5.2 Waterport Place, 2 Europort Avenue, Gibraltar
GX11 1AA
Gibraltar
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
Petfre (Gibraltar) Limited was found to have breached technical standards related to their operations. As a result, they have been fined £240,000. Players can rest assured that this issue won't affect their ability to play, as the company has already taken steps to fix the problem and worked closely with the Gambling Commission during the investigation.
View Official Details
Following an investigation into a key event submitted by Petfre (Gibraltar) Limited (“the Licensee”), the Commission found that the Licensee: breached licence condition (“LC”) 2.3.1 – Technical standards. In line with the Commission’s Licensing, compliance and enforcement policy statement and the Statement of principles for determining financial penalties, the Commission has decided to: impose a financial penalty of £240,000 under section 121(1) of the Act. Commission Officials note that the Licensee identified the breach and proactively reported it to the Commission. The Licensee took immediate remedial action to address the identified issues and co-operated with the Commission throughout the investigation.
📺 Advertising Standards Rulings
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: A recent advertisement for Betfred Casino showed a voice-over inviting viewers to play various casino games. The problem was that this ad appeared during a show aimed at younger audiences, which could lead to children being exposed to gambling content. The Advertising Standards Authority (ASA) upheld a complaint against Betfred, ruling that they must ensure their ads are targeted appropriately to avoid reaching anyone under 18. This means that in the future, Betfred needs to be more careful about where they place their ads, helping to protect younger viewers from gambling promotions.