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Account Number: 829
Postcode Lottery Limited operates 1 online gambling site in the UK. Their gambling sites include postcodelottery.co.uk.
Postcode Lottery Limited is a Great Britain licensed society lottery operator with an active operating licence from the Gambling Commission. It was incorporated in England and Wales on 11 August 2003 under company number 04862732.
The company is registered at Companies House under the name POSTCODE LOTTERY LIMITED. The nature of business recorded at Companies House includes activities relating to lotteries and similar forms of gambling.
The company holds a Gambling Commission operating licence for lottery activities. This operating licence authorises the promotion and management of lotteries to customers in Great Britain.
The Gambling Commission lists trading names registered to the company. These trading names are authorised for use under the company’s operating licence.
The Gambling Commission public register records the licence status for the company as active. No regulatory sanctions or licence suspensions are recorded on the public register entry for this licence.
Postcode Lottery Limited
829
28 Charlotte Square, EDINBURGH
EH2 4ET
United Kingdom
No regulatory actions on record
This operator has a clean regulatory record
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: A recent TV ad for the People’s Postcode Lottery featured Emma Willis, promoting a chance to win a huge prize fund of £17.3 million by signing up with your postcode. Some people complained that Emma, who has hosted shows aimed at younger audiences, might appeal to kids and could encourage them to participate in gambling. The Advertising Standards Authority (ASA) looked into this but decided that the ad was not likely to attract under-18s, so they took no action against the company. For gamblers, this means the ad can continue running as is, without restrictions.
In plain English: A recent advertisement for the People’s Postcode Lottery featured a couple who were able to resume their wedding plans after winning £62,500. The problem was that the ad suggested winning the lottery could solve financial issues, which could mislead people into thinking gambling is a way to fix money problems. The Advertising Standards Authority (ASA) upheld the complaint and ruled that the ad should not run again in that form, stating it shouldn't imply that playing the lottery is a solution to financial concerns. For gamblers, this means that ads must be more responsible and not encourage the idea that gambling can resolve financial hardships.