🎲 Postcode Lottery Limited

In plain English: A recent TV ad for the People’s Postcode Lottery featured Emma Willis, promoting a chance to win a huge prize fund of £17.3 million by signing up with your postcode. Some people complained that Emma, who has hosted shows aimed at younger audiences, might appeal to kids and could encourage them to participate in gambling. The Advertising Standards Authority (ASA) looked into this but decided that the ad was not likely to attract under-18s, so they took no action against the company. For gamblers, this means the ad can continue running as is, without restrictions.

In plain English: A recent advertisement for the People’s Postcode Lottery featured a couple who were able to resume their wedding plans after winning £62,500. The problem was that the ad suggested winning the lottery could solve financial issues, which could mislead people into thinking gambling is a way to fix money problems. The Advertising Standards Authority (ASA) upheld the complaint and ruled that the ad should not run again in that form, stating it shouldn't imply that playing the lottery is a solution to financial concerns. For gamblers, this means that ads must be more responsible and not encourage the idea that gambling can resolve financial hardships.