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🎲 PPB Counterparty Services Limited
Account Number: 39439
PPB Counterparty Services Limited operates 2 online gambling sites in the UK. Their gambling sites include www.paddypower.com, www.betfair.com. PPB Counterparty Services Limited has 1 regulatory action on record with the UK Gambling Commission.
PPB Counterparty Services Limited is a remote gambling operator licensed by the Gambling Commission in Great Britain. Its operating licence status on the Gambling Commission public register is recorded as active.
Company information
The company is recorded on the Gambling Commission public register under account number 39439. The public register records the company name as PPB Counterparty Services Limited.
The public register entry lists the company as holding a Gambling Commission operating licence. The register records that the company is based outside Great Britain.
Licensing and operations
The company holds a Gambling Commission operating licence for remote gambling. This licence authorises it to transact with customers in Great Britain for permitted forms of remote gambling, subject to the licence conditions recorded by the Commission.
The Gambling Commission public register records trading names associated with the licence. A Gambling Commission news release records that the company has traded under the names Paddy Power and Betfair in Great Britain.
Regulatory history
On a date recorded in a Gambling Commission news release, the Commission announced regulatory action against the company. The release stated that the company, trading as Paddy Power and Betfair, agreed to pay £490,000 for sending promotional push notifications to devices linked to customers who had self-excluded.
🎲 PPB Counterparty Services Limited Sister Sites
⚠️ Inactive PPB Counterparty Services Limited Sites
🏢 Business Information
PPB Counterparty Services Limited
39439
📍 Address Information
Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians
SPK1000
Malta
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
PPB Counterparty Services Limited, which operates under the names Betfair and Paddy Power, was found to have inadequate social responsibility controls regarding customer interactions. As a result, they agreed to pay £2,000,000 instead of facing a financial penalty. This action won't affect your ability to play, but it's a reminder for players to stay aware of responsible gambling practices.
View Official Details
A licence review under section 116 of the Act was commenced following a Compliance Assessment undertaken by the Commission in April and May 2024 of the remote operating licences of four licensees trading under the names Betfair (at betfair.com) and Paddy Power (at paddypower.com). The Licensees subject to assessment were: PPB Entertainment Limited (licence number 039426-R-319332-024)PPB Counterparty Services Limited (licence number 039439-R-319330-011)Betfair Casino Limited (licence number 039435-R-319329-007)TSE Malta LP (licence number 039561-R-319411-007). The review found failings in Paddy Power Betfair’s Social Responsibility (SR) controls. All four of the Licensees set out above failed to comply with the following Licence Conditions and Codes of Practice (LCCP): paragraphs 1, 4, 7, 8 and 11 of Social Responsibility Code Provision (SRCP) 3.4.3 relating to remote customer interaction. In line with our Statement of Principles for Licensing and regulation, the Licensees will make a total payment in lieu of a financial penalty of £2,000,000. Details of this are set out under the heading Regulatory Settlement. Further information about this case can be found on the Gambling Commission’s public statement, which can be found here: Paddy Power Betfair Public Statement
What This Means:
PPB Counterparty Services Limited mistakenly sent marketing notifications to customers who had self-excluded from their services, which is against the rules. As a result, they were fined £490,000 and must have an independent audit of their marketing processes. This incident should not affect your ability to play, and there have been no complaints from customers regarding this issue.
View Official Details
1. PPB Counterparty Services Limited ("the Licensee") notified the Gambling Commission ("the Commission"), via a LCCP notification submitted on 26 November 2021, that on 21 November 2021, as a result of human error, a push notification was inadvertently sent to Apple devices linked to accounts of customers that had self-excluded from the Licensee. 2. Following an investigation, the Commission found that the Licensee had failed to comply with paragraphs 2 and 3 of Social Responsibility Code Provision ("SRCP") 3.5.3, requiring licensees to take all reasonable steps to prevent any marketing material being sent to a self-excluded customer and to take steps to remove the name and details of a self-excluded individual from any marketing databases within two days of receiving the completed self-exclusion notification. 3. The Licensee accepted that its actions amounted to a breach of SRCP 3.5.3. 4. The failure to comply with an SRCP is a breach of a licence condition by virtue of section 82(1) of the Gambling Act 2005 ("the Act"). 5. The Commission decided to impose a financial penalty on the Licensee under section 121(1) of the Act in line with the Commission's Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance, and the Statement of principles for determining financial penalties. 6. The Licensee appealed against the said penalty to the First-Tier Tribunal. 7. The Commission and the Licensee agreed to dispose of the appeal by consent and the acceptance by the Licensee of a substitute financial penalty of £490,000. 8. Further, the Licensee agreed to instruct an independent third party to undertake an audit of its marketing communication processes and procedures, at its own expense. 9. The Commission acknowledges that neither it nor the Licensee received any contacts or complaints from customers in respect of this matter. 10. The Commission further acknowledges that the Licensee proactively notified the Commission of the incident promptly after it occurred, took immediate remedial action, and co-operated fully with the Commission throughout its investigation.
📺 Advertising Standards Rulings
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: Paddy Power aired two TV ads featuring former football player Peter Crouch, promoting a "completely free bet builder" for England's World Cup games. Some people complained that the ads might appeal to younger viewers, which could be harmful since gambling should not target kids. The Advertising Standards Authority (ASA) reviewed the complaints but decided not to take any action, stating that Peter Crouch, being a retired player, was not likely to attract under-18s. For gamblers, this means that the ads can continue running without changes, but it highlights the ongoing concern about how gambling promotions may reach younger audiences.
In plain English: A recent advertisement for Paddy Power showed a young man gambling on his phone during a family gathering, suggesting that he was so focused on the game that he made an awkward comment to his girlfriend. This raised concerns that the ad portrayed gambling as more important than family and encouraged irresponsible gambling behavior, like thinking you can always try again after a loss. The Advertising Standards Authority (ASA) upheld these complaints and ordered that the ads must not be shown again in their current form. For gamblers, this means that future ads will likely be more careful about how they present gambling, aiming to avoid promoting it as a priority over personal relationships or encouraging risky behavior.
In plain English: A radio ad for Paddy Power featured a humorous conversation between a father and his future son-in-law, where they joked about the Cheltenham horse racing event. A complaint was made that the ad was offensive and degrading to women, suggesting it portrayed harmful stereotypes. The Advertising Standards Authority (ASA) reviewed the ad and decided that it was not offensive or misleading, so no action was taken against Paddy Power. For gamblers, this means the ad will remain as is, and it doesn’t change how they can engage with the brand or its promotions.
In plain English: A radio ad for Paddy Power promoted the Cheltenham horse racing festival, joking about the rivalry between British and Irish trainers. Some listeners complained that certain phrases in the ad were offensive, suggesting they made light of sensitive topics like Irish emigration. The Advertising Standards Authority (ASA) reviewed the complaints and decided that the ad was not offensive and did not break any rules, so no action was taken against Paddy Power. For gamblers, this means that the ad will remain as is, and they can continue to enjoy the playful spirit of the Cheltenham festival promotions.
In plain English: A recent radio ad from Paddy Power promoted their Bet Builder offer, which promised money back as a free bet if one part of your bet didn't win. However, listeners complained that the important terms and conditions were read too quickly and quietly, making them hard to understand. The Advertising Standards Authority (ASA) agreed that the ad was misleading and ruled that it couldn't be aired again in its current form. This means that in the future, Paddy Power must ensure that all important information in their ads is clear and easy to hear, which is better for gamblers who need to understand the offers fully.