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🎲 PPB Entertainment Limited

Account Number: 39426

Active

PPB Entertainment Limited operates 2 online gambling sites in the UK. Their gambling sites include www.paddypower.com, www.betfair.com. PPB Entertainment Limited has 1 regulatory action on record with the UK Gambling Commission.

PPB Entertainment Limited is a remote gambling operator licensed by the Gambling Commission in Great Britain. The company holds an active operating licence issued by the Gambling Commission.

Company information

The company is registered with the Gambling Commission under account number 39426. The Public Register maintained by the Gambling Commission lists the company as holding an operating licence for remote gambling activities.

The Gambling Commission Public Register records trading names used by the company. The register also records domain names used in connection with the licensed activities.

Licensing and operations

The company holds a Gambling Commission operating licence for remote betting. This licence authorises it to conduct betting activities with customers in Great Britain using remote communication.

The company holds a Gambling Commission operating licence for remote casino. This licence authorises it to make casino games available to customers in Great Britain using remote communication.

The company holds a Gambling Commission operating licence for remote bingo. This licence authorises it to make bingo games available to customers in Great Britain using remote communication.

The company holds a Gambling Commission operating licence for remote gambling software. This licence authorises it to manufacture, supply, install or adapt gambling software used in connection with licensed gambling activities.

The Gambling Commission Public Register records that the company’s operating licence is active. The register also records the specific activities and regulatory provisions attached to each licence.

Regulatory history

The Gambling Commission Public Register records any regulatory action taken in relation to the company’s licences. The register also records any changes to the status or scope of the licences.

🎲 PPB Entertainment Limited Sister Sites

Paddypower
9.2/10 ⭐
paddypower.com
Betfair
9.2/10 ⭐
betfair.com
Active

🏢 Business Information

PPB Entertainment Limited

39426

Active

📍 Address Information

Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians

SPK1000

Malta

📋 Licence Types

License #039426-R-319332-024
Active
Remote License
Online Bingo
Online Casino

⚠️ Regulatory Actions

Regulatory action Regulatory action - £2
Decision Date: 17th December 2025

What This Means:

Paddy Power Betfair has been fined £2 million for failing to properly monitor and support customers who showed signs of harmful gambling. This includes not identifying customers who deposited large amounts of money or displayed risky gambling behaviour in a timely manner. Players can rest assured that this action won't affect their ability to play, but it's a reminder for all operators to prioritise customer safety.

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Paddy Power Betfair to pay £2m for regulatory failures +

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17 December 2025 +

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Paddy Power Betfair is to pay £2 million after a Commission investigation revealed social responsibility failures relating to customer interaction. +

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Four remote operators, trading under the names Paddy Power and Betfair, will pay the money as part of a settlement with the Commission: +

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PPB Entertainment Limited +

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PPB Counterparty Services Limited +

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Betfair Casino Limited +

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TSE Malta LP. +

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Social responsibility failures included: +

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systems the licensees had in place were not sensitive enough to identify indicators of harm with one customer depositing £12,000 during a 15-day period before being identified for review and another depositing £25,000 in 25 days before being interacted with +

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another customer lost £12,300 in five weeks before being identified for an interaction +

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one customer staked £86,000 over a 16-day period during which time they lost £6,000. Despite the high velocity of spend, no manual review of the account took place +

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one customer displayed concerning behaviour in terms of intense spikes in activity without interaction, with their longest session throughout a 17-day period being 7 hours and 46 minutes during which they placed over 300 bets amounting to £20,000. Their gambling behaviour was only identified as an indicator of harm after hitting a loss trigger at which time the account was manually reviewed.+

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This is the second time Paddy Power Betfair has faced regulatory action – in 2023 the operator was fined £490,000 for marketing to vulnerable consumers. +

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The Commission is encouraging all gambling operators take account of the failings identified in this investigation to ensure industry learning. +

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John Pierce, Commission Director of Enforcement, said: “This £2 million settlement reflects the seriousness of the failings identified and the importance of meeting social responsibility and

📺 Advertising Standards Rulings

Rulings from advertising standards authorities regarding this operator's advertising practices.

ASA (UK) Not upheld
Date: 11th December 2024 Ref: A24-1258517
Rules Breached: 1.2, 32.3, 2.6.2, 1.10.1, 2024.11.0

In plain English: A radio ad for Betfair promoted a game called Prize Pinball on their online casino. A complaint was made because the ad aired at a time when children might be listening, which raised concerns about promoting gambling to younger audiences. The Advertising Standards Authority (ASA) looked into the complaint but decided not to take any action, stating that the ad was targeted at adults and that most listeners were over 25. For gamblers, this means that while the ad was deemed appropriate, it highlights the ongoing scrutiny around how gambling ads are scheduled and who might hear them.