🎲 Proper Bet Limited

Proper Bet Limited is a UK remote gambling operator licensed by the Gambling Commission and recorded as active under account number 100990. It was incorporated in England and Wales on 11 August 2025 under company number 16642166.

Company information

The company is incorporated as a private limited company in the United Kingdom. Public filings classify its principal business activity as gambling and betting.

Proper Bet Limited is reported as a subsidiary of Proper Group Holdings Limited. Available material reports that the holding company’s controlling shareholder is Grsbet Pty Ltd and that Browne and Edward Ltd holds the remaining interest.

Available sources report that the Proper Bet brand opened to the public on 18 August 2026. The same material reports that its UK remote gambling permissions were activated in May 2026.

Available operator listings describe Proper Bet Limited as operating a single UK-facing online brand. The same listings do not identify any separately licensed sister brands or other trading names held by the company.

Publicly available industry information reports that the company uses Playbook Gaming’s sportsbook technology platform. Other operators referenced in that material are reported as separate licensees.

Available descriptions state that the operator conducts online sports betting, live betting, virtual sports, casino and live casino. The same descriptions characterise the business model as combining sportsbook and casino products under one online brand directed at the UK market.

No public information was identified that describes detailed information about the company’s directors, executives or founders. No public information was identified that reports any mergers, acquisitions, rebrands or corporate takeovers involving the company.

Licensing and operations

The company holds a Gambling Commission operating licence. This licence authorises it to provide remote gambling services to customers in Great Britain, including sports betting and casino-style games, subject to the licence conditions and codes of practice set by the regulator.

Regulatory history

Available industry material reports no publicly reported fines, sanctions or other enforcement actions against the company. One review source states that no regulatory action appeared on record for the operator at the time it was compiled.