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🎲 WHG (International) Limited
Account Number: 39225
WHG (International) Limited operates 1 online gambling site in the UK. Their gambling sites include www.williamhill.com. WHG (International) Limited has 1 regulatory action on record with the UK Gambling Commission.
This company is a remote gambling operator authorised to offer online betting and gaming products to customers in Great Britain. It holds an active operating licence from the Gambling Commission and forms part of the wider William Hill-branded online and international business. It is a subsidiary within the group now ultimately owned by Evoke plc (formerly 888 Holdings plc).
The entity is incorporated in Gibraltar and is used by the William Hill group to manage international and digital gambling operations. It has been associated with the group’s online sportsbook, casino, poker and bingo offerings, including products historically marketed under William Hill-branded websites. Within the group structure, it operates alongside other William Hill entities that hold land-based and additional remote licences in Great Britain and other jurisdictions.
The William Hill business dates back to 1934, when bookmaker William Hill founded a credit-based, off-track betting operation in the United Kingdom. Over subsequent decades the business expanded into licensed betting offices and, from the late 1990s, into telephone and online betting. In 2008, William Hill Online was formed in partnership with Playtech, with various online casino assets operated under the WHG name. The company that holds this Gambling Commission licence functions as the principal vehicle for the group’s Gibraltar-based and many non-UK digital operations, while also being licensed for activities directed at the British market.
William Hill plc, historically listed on the London Stock Exchange, was acquired by Caesars Entertainment in April 2021. In 2022, Caesars sold William Hill’s non-US business to 888 Holdings plc in a transaction valued at approximately £2.2 billion. 888 Holdings later rebranded as Evoke plc, which is now the ultimate parent of the William Hill online and retail operations, including this Gibraltar-based subsidiary. Board-level oversight is integrated with the wider Evoke plc governance framework.
Licensing and Operations
The company holds a Gambling Commission operating licence for remote gambling. Under this authorisation it may offer facilities for gambling to customers in Great Britain in permitted product verticals specified on its licence, such as remote betting and remote casino-style games, subject to the detailed licence conditions and codes of practice set by the regulator.
The licence is recorded on the Gambling Commission’s public register with an active status. This status indicates that the company is currently authorised to provide the licensed activities, provided it continues to comply with the applicable regulatory requirements, including social responsibility and anti-money laundering obligations. The public register entry also records any specific licence conditions that apply in addition to the standard conditions for the relevant activity types.
Within the William Hill group, the Gibraltar-based entity is used to support international-facing operations, including regulatory compliance, payments and customer account management for online products. For gambling services offered to British customers, it must comply simultaneously with the requirements of the Gibraltar regulator (for its local authorisations) and the Gambling Commission (for its Great Britain-facing activities).
Regulatory History
The Gambling Commission has taken enforcement action against entities within the William Hill group for failures related to social responsibility and anti-money laundering controls. In March 2023, the Commission announced a total financial penalty of £19.2 million imposed on three licensed William Hill companies following a regulatory investigation into group-wide failings. The sanctions included financial penalties, additional licence conditions and enhanced monitoring requirements.
The enforcement action referenced group systems and controls used across the William Hill online business, which includes operations carried out through this Gibraltar-based licensee. The Gambling Commission’s published decision set out the nature of the breaches, the time periods involved, and the remedial steps required of the licensees. Following the enforcement outcome, the relevant William Hill licensees remained authorised to operate, subject to compliance with the new and existing licence conditions.
🎲 WHG (International) Limited Sister Sites
🏢 Business Information
WHG (International) Limited
39225
📍 Address Information
6/1 Waterport Place, GIBRALTAR
GX11 1AA
Gibraltar
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
WHG (International) Limited failed to properly identify customers with multiple accounts, which is against the rules set by the Gambling Commission. As a result, they have been fined £82,687. Players should be aware that this issue won't affect their ability to play, and the company has taken steps to fix the problem.
View Official Details
Following an investigation into a key event submission by WHG (International) Limited outside of a licence review, the Gambling Commission found that WHG (International) (“the Licensee”) failed to comply with paragraph 3 of SRCP Condition 3.9.1 – Identification of individual customers – remote which requires the following: "Licensees which are companies or other bodies corporate must take all reasonable steps to comply with the above provision as if reference to a customer holding more than one account with them included a reference to a customer holding one or more accounts with them and one or more accounts with a group company." The failure to comply with an SRCP is a breach of a licence condition of by virtue of section 82(1) of the Act. The Commission will shortly issue an invoice in respect of the financial penalty which will become payable by the Licensee within 28 days. In line with the Commission’s Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty of £82,687 under section 121(1) of the Act. Commission Officials note that the Licensee self-identified the breach and proactively reported it to the Commission. Officials note the remedial action that was taken by the Licensee and acknowledge that the Licensee has co-operated with the Commission throughout the investigation.
What This Means:
WHG (International) Limited was found to have serious failings in their processes for safer gambling and preventing money laundering between May 2020 and October 2021. As a result, they agreed to pay £12.5 million, which includes a divestment of £284,361, and will have additional conditions added to their licence. This action won't affect your ability to play, but it's a reminder for players to stay aware of their accounts and gambling habits.
View Official Details
This investigation followed a compliance assessment and resulted in the commencement of a section 116 regulatory review of WHG (International) Limited (the Licensee/WHG). The regulatory review found failings in the Licensee’s processes which were aimed at safer gambling and preventing Money Laundering (ML). Between May 2020 and 18 October 2021, WHG failed to comply with certain Licence Conditions and Codes of Practice (LCCP), specifically: licence condition 2.3.1 (Remote Technical Standards)paragraphs 1, 2 and 3 of licence condition 12.1.1, requiring the conducting of an appropriate risk assessment, the implementation of appropriate policies and procedures and keeping such policies under review to ensure their effectiveness, all with the objective of preventing ML and Terrorist Financing (TF)licence condition 12.1.2 requiring remote casino operators based in foreign jurisdictions to comply with the ML, TF and Transfer of Funds (Information of the Payer) Regulations 2017.paragraphs 1 and 2 of Social Responsibility Code Provision (SRCP) 3.4.1, requiring licensees to interact with customers in a way which minimises the risk of customers experiencing harms associated with gambling, and to take into account the Commission’s guidance on customer interactionparagraphs 1a, 1c and 1d of SRCP 3.7.1 (Provision of Credit)paragraph 2 of SRCP 3.9.1 requiring licensees to put into effect policies and procedures designed to identify separate accounts which are held by the same individual and where customers hold more than one account, the Licensee must have and put into effect procedures which enable them to relate each of a customer’s such accounts to each other. Taking into account remedial action taken by the Licensee and in line with our Statement of principles for licensing and regulation, the Licensee will voluntarily make a payment in lieu of a financial penalty of £12,500,000, which includes a divestment of £284,361.57, and will vary its licence to add additional licence conditions. More information about this case can be found on the Commission's website, here: WHG (International) Limited Public Statement (gamblingcommission.gov.uk)
📺 Advertising Standards Rulings
Rulings from advertising standards authorities regarding this operator's advertising practices.
In plain English: The advertisement from William Hill claimed, "Enjoy £40 on us! When you opt in and stake £20," which suggested that you only needed to bet £20 to get the £40 bonus. However, the actual requirement was a minimum stake of £40, which was mentioned in small print but was misleading because the headline made it sound like £20 was enough. The Advertising Standards Authority (ASA) ruled that the ad was misleading and ordered William Hill to stop using that wording in future promotions. For gamblers, this means they should be cautious and ensure they read the full terms and conditions, as misleading ads can lead to confusion about what is really required to qualify for offers.