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🎲 William Hill Organization Limited
Account Number: 2752
William Hill Organization Limited is a UKGC-licensed gambling operator. The company trades under names including william hill.
William Hill Organization Limited is a British gambling operator licensed by the UK Gambling Commission and currently has active regulatory status. The wider William Hill business was founded in 1934 as a bookmaker.
Company information
The business traces its origins to a betting operation established by William Hill in 1934. After the founder’s death, the company was bought by Sears Ltd, according to published corporate histories.
The company was later acquired for £330 million by Grand Metropolitan. Grand Metropolitan combined the business with its Mecca Bookmakers operations to create what was described as the second largest betting shop group in the United Kingdom at that time.
Licensing and operations
The company holds a UK Gambling Commission operating licence. The licence is recorded under UK Gambling Commission account number 2752 and is listed as active on the public register.
The operating licence authorises the company to conduct licensed gambling activities in Great Britain, subject to the conditions of that licence. The specific activities authorised are those set out for account number 2752 on the UK Gambling Commission public register.
🏢 Business Information
William Hill Organization Limited
2752
📍 Address Information
William Hill Bookmakers, 1 Bedford Avenue, LONDON
WC1B 3AU
United Kingdom
📋 Licence Types
⚠️ Regulatory Actions
What This Means:
William Hill was found to have serious failings in their processes for preventing money laundering and ensuring safer gambling practices. As a result, they agreed to pay nearly £3 million, including a divestment of over £244,000, and will have new conditions added to their licence. This won't affect your ability to play, but it's a reminder for players to stay aware of their gambling habits.
View Official Details
This investigation followed a compliance assessment and resulted in the commencement of a section 116 regulatory review of William Hill Organization Limited (WH Retail / the Licensee). The regulatory review found failings in the Licensee’s processes which were aimed at preventing Money Laundering (ML), and safer gambling. Between 1 January 2020 and 18 October 20212, the Licensee failed to comply with certain Licence Conditions and Codes of Practice (LCCP), specifically: paragraphs 1, 2 and 3 of licence condition 12.1.1, requiring the conducting of an appropriate risk assessment, the implementation of appropriate policies and procedures and keeping such policies under review to ensure their effectiveness, all with the objective of preventing ML and Terrorist Financing (TF)paragraphs 1 and 2 of Social Responsibility Code Provision (SRCP) 3.4.1, requiring licensees to interact with customers in a way which minimises the risk of customers experiencing harms associated with gambling, and to take into account the Commission’s guidance on customer interaction. Taking into account remedial action taken by the Licensee and in line with our Statement of principles for licensing and regulation, the Licensee will voluntarily make a payment in lieu of a financial penalty of £2,999,850 which includes a divestment of £244,026.95, and will vary its licence to add additional licence conditions. More information about this case can be found on the Commission's website, here: William Hill Organization Limited Public Statement (gamblingcommission.gov.uk)