🎲 Zecure Gaming Limited

Zecure Gaming Limited is a consumer-facing remote gambling operator licensed by the Gambling Commission in Great Britain and recorded as having an active operating licence. It was created in 2015 as the B2C subsidiary of Gaming Innovation Group and its B2C business was acquired by Betsson AB (Betsson Group) in 2020.

Company information

Zecure Gaming Limited was established by Gaming Innovation Group in 2015 as the group’s business-to-consumer operating unit. It was associated with GiG’s consumer brands, including casino brands such as Rizk and Thrills, during GiG’s expansion of its B2C activities from 2015.

Public merger and acquisition records state that Betsson AB acquired GiG’s consumer-facing operations in 2020. These records describe the transaction as a transfer of the B2C unit, including Zecure Gaming Limited, from Gaming Innovation Group to Betsson Group.

GiG investor documentation lists Zecure Gaming Limited among the entities used for the group’s B2C activities. These documents state that GiG retained its platform, media and other B2B lines after the divestment of the B2C unit.

GiG financial and legal documentation reports that regulatory action affecting Zecure Gaming Limited occurred before the sale. The group disclosed that it appealed a sanction decision relating to an event that was prohibited for offer to end consumers.

Licensing and Operations

The Gambling Commission public register records Zecure Gaming Limited as holding a Gambling Commission operating licence. The licence status on the register is shown as active.

The operating licence authorises the company to provide remote gambling services to customers in Great Britain. The specific licensed activities and any trading names are listed on the Gambling Commission public register entry for account number 56427.

Regulatory History

GiG financial and legal documentation refers to a sanction decision issued against Zecure Gaming Limited before 2020. The same documentation states that the group lodged an appeal against this decision in relation to the offer of a prohibited event to consumers.