Disclaimer: GambleDB is not affiliated with the UK Gambling Commission. Data sourced from official UKGC public register.
Alfobet brings together online sports betting and casino games under a single brand, aimed mainly at UK players who want everything in one account. The site runs on the familiar Aspire/AG Communications platform, so if you have played at other UK white-label brands from the same group, the layout, betslip and account area will feel very similar.
The website is operated in Great Britain by AG Communications Limited under a UK Gambling Commission remote operating licence. It is set up first and foremost as a sportsbook, with casino and live casino options built around the same wallet. There is no public record of the domain having changed hands, so you are dealing with a relatively new, single-owner brand rather than a re-skinned legacy site.
Alfobet is positioned as a sportsbook with a full casino bolted on, so the main question is whether it covers the sports and markets you actually want to bet on, and whether the casino side is strong enough to save you opening a second account elsewhere.
The sportsbook follows the standard UK layout: sports listed down the left, markets in the centre, and a collapsible betslip on the right. Football (Premier League, EFL, Champions League and major European leagues) takes centre stage, but you can also expect coverage of:
Market depth is generally solid on top events β match result, goals, handicaps, player markets and in-play options β but, as with most white-label books, odds are more about convenience than squeezing every last bit of value. If you are a line shopper chasing the absolute best price on every bet, you will probably still want a couple of other books alongside Alfobet.
In-play betting is integrated cleanly, with live odds updating quickly and a simple event view. You should not expect advanced features like custom bet builders on every market or extensive live streaming, but the essentials for live football and tennis betting are usually there.
Although Alfobet is sports-first, the casino section is not an afterthought. The brand sits on the same backbone as other Aspire/AG sites, so you get a reasonable spread of slots and table games from well-known studios. While the exact list can change, providers typically include big names such as NetEnt, Playβn GO, Microgaming/Quickfire and a few smaller studios.
The slots lobby is organised into categories like βNewβ, βVideo Slotsβ and βClassicβ. You will find the usual mix of:
Search and filtering are functional rather than fancy: you can usually search by game name, but not always by provider or features. For most casual players who have a few favourite titles in mind, that is enough, but more serious slot fans might find the lobby tools a bit basic.
On the RNG side, blackjack, roulette and baccarat are available in several variants, along with some basic casino poker and a few side games. These are fine if you just want to have a quick flutter between sports bets, but the real variety is in the live casino.
The live casino is powered primarily by Evolution Gaming, with potentially some additional studios depending on current deals. Expect:
Streaming quality is generally smooth on a decent connection, and the interface is the same as on many other UK live casinos, so there is no learning curve if you have used Evolution tables before.
Alfobet is built primarily around a mobile-optimised website rather than a dedicated downloadable app. On modern iOS and Android devices, the site loads into a responsive layout with a tabbed bottom menu for quick access to sports, in-play, casino and your account.
Navigation between sportsbook and casino is straightforward, and the betslip is easy to manage on a smaller screen. The main downside is that, like many white-label sites, it can feel a little busy on older or smaller phones, especially when browsing long lists of live events.
As a UK-licensed site on the Aspire/AG framework, Alfobet supports the usual range of debit card and e-wallet options for British players. While the exact list can change, you can generally expect:
Deposits are usually instant and fee-free from the siteβs side. Withdrawals follow the standard UK pattern: e-wallet cashouts can be quite quick once processed, while card and bank withdrawals may take a few working days.
Some review sites and player feedback mention that withdrawals can feel slower than at the very top-tier books, particularly if extra verification is requested. As always, making sure your account is fully verified before requesting larger withdrawals tends to minimise delays.
Alfobet operates in Great Britain under a UK Gambling Commission remote operating licence held by AG Communications Limited. This means the site must follow UK rules on player funds, identity checks, fair games and advertising.
Standard responsible gambling tools are available, including deposit limits, time-outs and self-exclusion, and you can set these from your account area or by contacting support.
If you like having your sports bets and casino play under one roof, Alfobet is a reasonable all-round option. The sportsbook covers the main UK sports and markets, the casino has enough variety for casual slots and live table play, and the platform is tried and tested from a technical point of view.
Where it falls a little short is in the finer details: odds are not typically the sharpest in the market, the lobby tools are fairly basic, and some players report slower withdrawals and terms that are stricter than they expected. High-volume bettors, bonus hunters and those who demand the quickest cashouts may prefer more established, single-brand operators.
For everyday UK punters who mainly want to bet on football, horses and a few other sports, with the option to spin some slots or sit at a live blackjack table in the same account, Alfobet is worth a look β just take the time to read the terms, set your limits, and keep your expectations realistic on withdrawal times.
AG Communications Limited
St George's Business Centre, Level 5, St George's Road, St Julians
35 sister sites operated by AG Communications Limited