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Instead of a normal online casino or sportsbook, Guide Dogs runs a simple charity lottery under the âGuide Dogs Lucky Lotteryâ brand on its main website. Itâs aimed at people who want a lowâstakes weekly flutter while supporting a wellâknown UK charity that trains and provides guide dogs.
The lottery is operated by the Guide Dogs For The Blind Association, a longâestablished UK charity rather than a commercial gambling company. The lottery is run under a UK Gambling Commission operating licence as a society lottery. Itâs a fixedâodds weekly draw, not a full gambling suite â so you wonât find slots, table games, bingo rooms or sports betting here.
Guide Dogs publishes detailed rules and FAQs for the Lucky Lottery on its site. In 2024, total proceeds from all entries sold for the Guide Dogs Lucky Lottery were reported as ÂŁ3,730,236, with a significant portion going towards the charityâs work. Thereâs no transfer history to other operators; itâs an inâhouse charity product, tightly integrated with their wider fundraising activity.
If youâre used to mainstream gambling sites, Guide Dogs Lucky Lottery is extremely straightforward. Thereâs one core product: a recurring charity lottery draw.
The Lucky Lottery works as a subscriptionâstyle weekly draw. You buy entries (usually set up as a regular payment), are assigned numbers, and are entered into each draw as long as your payments continue. Draws are held on a scheduled weekly basis, and winning numbers are matched to player entries to determine prizes.
Key points from a playerâs perspective:
Thereâs no choice of game provider or software studio because this isnât a casino platform. The lottery is run as a standard society lottery product with draws conducted according to the published rules and audited procedures.
The lottery lives within the main Guide Dogs website, under the âPlay and winâ section, rather than on a standalone gambling portal. That means:
If youâre looking for a rich lobby of games, live dealers or inâplay betting, this site wonât suit you. If you just want a straightforward weekly lottery that supports a charity, the simplicity is the main attraction.
Guide Dogs Lucky Lottery is set up more like a recurring donation than a typical gambling wallet. You pay for entries on an ongoing basis rather than making adâhoc deposits and withdrawals.
From the information available and the way UK charity lotteries usually operate, you can expect:
Withdrawal speed will depend on how quickly the lottery team processes winning entries after each draw. Expect a more âofflineâ feel compared to commercial gambling sites â prizes are usually processed within a reasonable timeframe but not in minutes or hours.
Guide Dogs Lucky Lottery is registered with the UK Gambling Commission under the Gambling Act 2005 as a society lottery. That means it must follow UKGC rules on fairness, draw procedures, fund distribution and marketing standards.
The site also carries responsible gambling information, including guidance for anyone worried about their play and links to support organisations. Age checks apply, and entries are only open to players aged 18 and over in the UK.
Whether Guide Dogs Lucky Lottery is worth your time depends entirely on what you want from gambling.
Youâre likely to enjoy it if:
Itâs probably not for you if:
As a straight charity lottery, Guide Dogs Lucky Lottery is a safe, regulated and transparent option for a small weekly gamble that supports a cause. If youâre after a full gambling experience with lots of game choice, youâll need to look elsewhere, but as a simple addâon to your usual play â or as a way to turn part of your gambling budget into charitable giving â itâs a solid, noânonsense choice.
Guide Dogs For The Blind Association
Guide Dogs For The Blind Association, Hillfields , Reading Road, Burghfield Common, READING
2 sister sites operated by Guide Dogs For The Blind Association
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