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Official website
foracure.affinitylottery.org.uk
Instead of a full-blown casino or sportsbook, For A Cure is a charity weekly lottery aimed at raising money for dementia research while giving players a shot at cash prizes. It runs on the Affinity Lottery system and channels proceeds to Alzheimer's Research UK, so itās closer to a society lottery than a traditional gambling site.
The lottery sits on the Affinity Lottery platform, which is administered by Woods Valldata (The Woods Group Limited), an external lottery manager. Thereās no sign that For A Cure is a standalone gambling brand with its own casino, sportsbook or bingo rooms ā itās a microsite within a shared charity lottery system. The exact launch date of the For A Cure-branded page isnāt clearly published, but Affinity-style charity lotteries have been running for several years under UK Gambling Commission oversight. Thereās no transfer history or ownership changes to worry about here; itās essentially one charityās front door into a central lottery platform.
If youāre looking for slots, roulette or live dealers, For A Cure wonāt suit you ā this is a single weekly lottery product, not a multi-game gambling hub.
The core offer is a structured weekly draw with fixed cash prizes. While each charity-branded page has its own look, they all plug into the same Affinity Lottery draw format:
You buy āchancesā rather than lines in a national lottery sense. Each chance costs Ā£1 per draw, and you usually set up a monthly Direct Debit for a fixed number of chances each week. Once youāre in, your numbers are entered automatically every draw, so itās a āset and forgetā style product rather than something you log into daily to place bets.
Thereās no choice of different games or odds: no instant wins, no scratchcards, no side games. You play the weekly lottery or you donāt play at all. That simplicity will appeal if you just want a low-effort, charity-focused flutter, but anyone who enjoys browsing a big games lobby will find it extremely limited.
On the tech side, the Affinity Lottery sites are mobile-friendly browser pages rather than apps. You manage your account, Direct Debit and self-exclusion options through a standard responsive website. You donāt need to download anything, and the interface is basic but functional: sign-up forms, FAQs, and account management rather than slick casino-style lobbies. As youāre not actively placing frequent bets, the lack of an app or fancy UI isnāt a major drawback.
Affinity Lottery, and therefore For A Cure, is set up around recurring Direct Debit payments rather than one-off deposits. Thatās important: it behaves more like a subscription lottery than a typical online gambling wallet.
Key points based on the wider Affinity FAQs and terms:
If you want the flexibility to move money in and out quickly, or to use different payment methods, this setup will feel restrictive. If youāre happy with a fixed monthly amount coming out for a weekly draw, itās straightforward.
For A Cure runs under a UK Gambling Commission operating licence via the Affinity Lottery / Woods Valldata setup, covering it as a society lottery product. As a UKGC-licensed operation, it has to follow rules on fair draws, secure handling of player funds, and proper age verification.
Affinity Lottery provides standard responsible gambling tools, including the option to self-exclude from all its lotteries and raffles for a minimum of six months. Thereās also a complaints process routed through Woods Valldataās Chippenham office if you have issues with draws, payments or service.
For A Cure suits players who want a simple, low-stakes weekly lottery that supports dementia research, rather than anyone chasing a wide range of gambling options. You get:
On the downside, itās extremely limited: no slots, no table games, no sports betting, no instant wins, and no choice of payment methods beyond Direct Debit. You also donāt get the fast-moving, interactive experience of a casino or sportsbook ā once youāre signed up, you just wait for the weekly draw and any prize notifications.
If your priority is entertainment variety, game choice and control over deposits and withdrawals, youād be better off at a full online casino or bookmaker. If youāre comfortable with a regular Ā£1-per-chance Direct Debit and like the idea of combining a small weekly flutter with supporting dementia research, For A Cure is a reasonable option to consider.
Alzheimer's Research UK
Alzheimers Research UK, Unit 3, 3 Riverside, Granta Park, Great Abington, CAMBRIDGE
2 sister sites operated by Alzheimer's Research UK