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Fresh on the UK scene, London Bet is built first and foremost as a sportsbook, with casino games tucked in behind the betting. It’s aimed squarely at UK punters who care more about football coupons and racing cards than scrolling endless slot grids, and it runs on a modern Playbook Gaming layout that feels clean and quick on both desktop and mobile.
The site is operated by Thistle Bet Limited, trading under UK Gambling Commission operating licence number 66162. London Bet launched in 2025 as part of a new wave of UK-licensed betting sites and, as far as public records show, the brand hasn’t changed hands or been transferred from another operator. The focus is clear: UK sports, especially football and horse racing, with a lighter but still respectable casino section on the side.
London Bet is very much “sportsbook first, casino second”. If you mainly bet on sport and like to dip into slots or live tables now and then, the balance here is likely to suit you.
The sportsbook is where London Bet puts most of its effort. You’ll find:
In-play betting is a key part of the site, with live odds updating quickly and markets grouped logically so you’re not hunting around while the game is moving. Cash out is built in on a wide range of events, letting you lock in a win or cut a loss mid-game. Reviews suggest the odds are competitive rather than market-topping, but generally fair for a newer UK book.
One thing to note is that London Bet doesn’t currently stand out for more niche markets like snooker, and it doesn’t offer Best Odds Guaranteed on horse racing at the time of writing. If those are must-haves for you, that’s worth bearing in mind.
Behind the sportsbook tab you’ll find a casino section that’s clearly designed as an add-on rather than the main event, but it’s still decent for casual play.
Navigation between sportsbook and casino is smooth, and the layout is consistent so you’re not relearning the interface when you switch.
London Bet has been built with mobile front and centre. There’s a mobile-optimised site that loads quickly and keeps the same white-and-bright design as desktop, and a dedicated mobile app is also available for those who prefer it.
On mobile, the main sports and live events are pushed to the top, with quick links to today’s football, racing and in-play. Bet slips are easy to edit, and cash out is clearly flagged. In the casino, games load in full-screen mode and performance is generally smooth as long as your connection is stable. Overall, it feels more modern and less cluttered than many older UK books.
Banking at London Bet is fairly straightforward, with a low barrier to entry.
As with any UK-licensed site, you should expect standard KYC checks when you sign up or before your first withdrawal, so be ready to provide ID and proof of address if requested.
London Bet operates under a UK Gambling Commission licence (number 66162), which means it has to meet strict standards on fairness, security and player protection. You’ll find safer gambling tools such as deposit limits, reality checks, time-outs and full self-exclusion, plus clear links to support organisations.
Account verification, secure payment processing and 24/7 support are all in place to keep things properly regulated and above board.
If you’re mainly a UK sports punter who dabbles in casino now and then, London Bet is definitely worth a look. The site is clean, quick and easy to use, the focus on football and racing is clear, and features like in-play betting, cash out, bet builder and live streaming on racing tick most of the boxes for everyday betting.
It’s less appealing if you’re a hardcore casino player chasing hundreds of niche slots, or if you’re set on features like Best Odds Guaranteed or deep coverage of more specialist sports such as snooker. But for someone who wants a fresh, UK-licensed sportsbook with a simple layout, low minimum deposits and solid safer gambling tools, London Bet is a tidy, no-nonsense option.
Thistle Bet Limited
2 Alexandra Gate, Cardiff
Licensed and regulated by the UK Gambling Commission. Play responsibly.
Visit London Now →18+ • GambleAware.org • Gambling can be addictive, play responsibly