Disclaimer: GambleDB is not affiliated with the UK Gambling Commission. Data sourced from official UKGC public register.
Official website
If you’re mainly into sports betting and want a slick, mobile-first book that’s trying to do things a bit differently, Swifty Sports is one of the newer UK options worth a look. It’s a sportsbook first and foremost, backed by a tech-focused gambling company that’s been pushing hard on in-play betting and app performance.
The site is operated in Great Britain by Swifty Global (UK) Ltd under a UK Gambling Commission operating licence. Swifty as a group has been growing quickly in international betting markets, and Swifty Sports is its UK-facing sports betting brand on the swiftysports.co.uk domain. There’s no transfer history on the domain, so you’re not dealing with a rebranded white label that’s changed hands multiple times.
Swifty Sports is all about sports betting rather than being a full-on casino brand. The focus is on giving you quick access to markets via a modern mobile app and streamlined site, with an emphasis on live betting and fast bet placement.
Expect the standard UK-facing line-up: football, horse racing, tennis, golf, darts, snooker, American sports and more niche markets. Reviews and third-party write-ups highlight football and in-play betting as the core of the product, with a strong spread of leagues and competitions covered.
In practical terms, that means:
The odds offering is broadly in line with other new UK books: competitive enough for casual and regular punters, though not necessarily the go-to for serious value hunters on every market. Independent reviews suggest the market depth is decent for big events, but, as with most newer operators, smaller leagues may have thinner coverage.
Swifty Sports leans heavily into live betting. The app is built around quick access to in-play events, with rapid bet placement and live updating odds. Cash out is commonly mentioned in external reviews, so you can usually settle your bets early on selected markets.
There’s no widespread mention of live streaming, so don’t bank on it being a streaming-heavy book. Think of it more as a fast in-play console with live stats rather than a full media hub.
Swifty as a group is involved in casino and gaming tech, and some references talk about casino games alongside sports. However, swiftysports.co.uk is positioned primarily as a sportsbook, and any casino offering (if present) is secondary to the sports product.
If you want a deep slots or live casino experience with loads of big-name providers, you’re generally better off with a dedicated casino brand. Swifty Sports is more suited to punters whose main interest is sports, with any side games being a bonus rather than the main attraction.
The mobile experience is the main selling point. Swifty Sports has a dedicated app (including iOS) and a mobile-optimised site. Player reviews and comparison sites consistently highlight:
On desktop, you get a more traditional sportsbook layout, but the overall design still feels “app-first”. If you mostly bet on your phone, this is where Swifty Sports is strongest.
Exact payment methods can change, but Swifty Sports is reviewed by UK comparison sites as supporting the usual mix of card and e-wallet options common to UKGC-licensed books.
You can typically expect:
Withdrawal speeds are generally described as “fast” in user feedback, especially back to cards and wallets once your account is fully verified. As with any UK site, you should be prepared for:
Some players mention frustration with immediate verification and limits being applied to consistently profitable accounts, which is fairly standard across modern UK books but worth bearing in mind if you’re a sharp bettor or arb.
Swifty Sports operates under a UK Gambling Commission operating licence held by its UK entity. That means it has to follow UK rules on safer gambling, segregation of player funds, identity checks and fair play. You’ll find the usual responsible gambling tools: deposit limits, time-outs and self-exclusion.
There are no widely reported major regulatory sanctions linked to the UK operation at the time of writing, and the brand’s reputation is broadly positive, with decent user scores on independent review platforms.
If you’re after a modern, mobile-focused sportsbook with a clean app and solid in-play coverage, Swifty Sports is definitely worth a look. It suits:
On the flip side, if you’re a heavy value hunter or long-term winning punter, you may find the usual account restrictions creeping in over time, just as with most other UK books. And if you’re primarily a casino player looking for hundreds of slots and live tables, Swifty Sports isn’t the most natural fit – it’s a sportsbook first.
For everyday sports betting on your phone, though, Swifty Sports offers a tidy, UK-licensed option with a growing reputation and a strong focus on tech and user experience.
Swifty Global (UK) Ltd
4 ST. THOMAS STREET, SUNDERLAND
1 sister site operated by Swifty Global (UK) Ltd
Licensed and regulated by the UK Gambling Commission. Play responsibly.
Visit Swifty Sports Now →18+ • GambleAware.org • Gambling can be addictive, play responsibly