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Official website
Head over to William Hill and you’re looking at one of the longest-running gambling brands in the UK, with a big focus on sports betting and a full online casino built in. The .com site is run for UK players as a remote casino and sportsbook, so you get slots, tables and live dealers alongside football, horses and the rest of the usual markets.
The site is operated by WHG (International) Limited, part of the wider William Hill group now owned by 888 Holdings (rebranded as Evoke plc). William Hill dates back to 1934 as an off-course bookmaker and moved online in the early 2000s, with williamhill.com becoming the group’s main international sportsbook and casino hub. For UK players, it’s licensed and regulated by the UK Gambling Commission as a remote casino and betting operator.
William Hill is best known for sports betting, but the casino side is big enough to stand on its own. Everything is under one account, so you can switch between sports, casino, live casino, bingo and poker from the same balance.
The slots section is broad and leans heavily on well-known studios. You’ll find:
William Hill typically uses a mix of major providers such as Playtech, NetEnt and others, so you get a familiar lobby if you’ve played at other big-name sites. There’s a decent search and filtering system, although with so many titles you may need to know what you’re looking for.
For RNG tables, William Hill covers the basics well:
These are standard digital tables with quick dealing and configurable chip sizes. They’re fine if you want to grind a strategy quietly without the pace of a live dealer table.
The live casino is one of William Hill’s stronger areas. Expect:
Streams are generally smooth, with standard studio backdrops and chat enabled on most tables. If you like the TV-style game shows that have taken over live casinos in recent years, there’s plenty to pick from.
Sports betting is the core of William Hill’s offer. You’ll get:
The interface is fairly busy but familiar if you’ve used high-street bookie apps. Markets are deep on football and racing, with plenty of specials and player props.
William Hill also runs separate bingo and poker sections. Bingo offers multiple rooms, different ticket prices and regular scheduled games. Poker is run on a shared network, so there are cash games and tournaments, though it’s not on the same scale as dedicated poker sites. Both are fine if you like to dip in and out rather than grind full time.
On mobile, you can use the browser site or dedicated apps (sports, casino, and sometimes separate apps for bingo/poker depending on your store). The apps are generally more streamlined than the desktop site, which can feel cluttered. Navigation between sports and casino is quick, and most slots and live tables are optimised for portrait play. If you mainly bet on your phone, William Hill is set up for that style of play.
William Hill supports the usual range of methods you’d expect from a big UK brand. While exact options can change, you can typically deposit and withdraw using:
Withdrawals to debit cards are fairly standard in speed – usually a couple of working days once processed, though some methods can be quicker. E-wallets, where available, tend to be faster after internal approval. William Hill may ask for ID and proof of funds as part of its checks, especially if you’re moving larger amounts or hit certain thresholds, so be prepared to verify your account.
For UK players, William Hill operates under a UK Gambling Commission operating licence held by WHG (International) Limited. That means the site has to meet UK rules on game fairness, segregation of player funds and responsible gambling tools such as deposit limits, time-outs and self-exclusion. You’ll also see affordability and source-of-funds checks if your play or deposits hit certain levels.
If you want everything under one roof – sports, casino, live dealers, bingo and poker – William Hill is a solid, mainstream option. The strengths are:
On the flip side, the site can feel busy and a bit clunky compared with some newer, casino-only brands, and you’ll need to be comfortable with the usual KYC and affordability checks that come with established UK operators. If you like a traditional bookmaker feel with a full casino bolted on, William Hill is worth a look. If you’re only after a super-slick slot lobby and nothing else, you might find more specialised casinos a better fit.
WHG (International) Limited
Suite 601/701 Europort, Europort Road, Gibraltar
Licensed and regulated by the UK Gambling Commission. Play responsibly.
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